October 2003 ~ Inc. Magazine ~ p.44 ~ "Finding the Right Keyword" by Ellen Neuborne

- Commercial Searching is a $2billion/year business and it will probably hit $5billion by 2006.
- The excitement explains the recent purchase of Overture Services Inc. by Yahoo! for $1.6billion.
- If you are a small bicycle business, and you don't want to get into bidding wars with companies like REI Sports for the word "bicycle", then choose less obvious keywords…such as "racing bike" or specific brand names.
- Ask customers or vendors to tell you the words they use to describe your business.
- Invest in software such as WordTracker, which collects data on most-searched words and phrases.
- Keep up to date with your success/failures concerning the keywords you use. Invest in programs such as Coversion Ruler ROI software. Analyze the traffic and resulting sales then adjust keywords and phrases.
- Don't forget Free Search.