02/02/2004 ~ Business Week ~ issue 3868, p.11, 1/3p, 1c ~ "Google Knows where you are" by Elgin, Ben and Sager, Ira

-next for search engines is the ability to include local ads next to search results
-Google and Yahoo! are currently working on this
-a computer's internet address carries geographic data
-Google breaks the US into 210 regions that match the Web address with the local ad
-when a local resident does a search for a product or service, only local results are displayed
-the market for local ads could top $2.5 billion in the next five years