05/05/03 "Internet Marketing can be a good bet for business" by Palge Horton

-More than 60% of businesses have a website and more than 65% of them make a profit or cover their website expenses
-search engine marketing is the leading way for businesses to reach their target level audiences and increase visitors to their websites
-Technology experts agree that powerful keyword searches allow businesses to target customers who need niche products without wasting money on mass mailings

To increase ranking in search engines:
1. Choose the best "keywords"
2. Increase "link popularity"
3. Submit to the right search engines
4. Track your results