May 15, 2000 ~ Air Conditioning, Heating, and Refrigeration News ~ p.34 ~ "How to Get More Visitors to your Website" by John R. Graham

Attracting Visitors Require Commitment
- A website is never finished: it will forever remain a work in progress
- It's more like the evening news than a brochure
- Your website needs to be kept fresh, interesting, and appealing, and that takes a financial commitment, requiring constant planning and updating

Attracting Visitors Requires Website Design Expertise
- designing a website is not for the untrained
- homemade sites look that way - amateurish and unappealing

Attracting Visitors Requires "Magnets"
- what type of info can you put on your site that people want?
- what can they get at your site that they can't get anywhere else?
- what can you do to make the experience exciting to others?

Attracting Visitors Requires Constant Promotion
- website promotion is an "in your face" task
- a company's website should be listed on everything
- offers of info can be just as compelling